This advice for journalists applies equally well to teachers and (especially) politicians and educational administrators. "Seeing people as masses is the art in which the mass media, and professional media people, specialized during their profitable 150-year run (1850 to 2000). But now we can see that this was actually an interval, a phase, during which the tools for reaching the public were placed in increasingly concentrated hands. Professional journalism, which dates from the 1920s, has lived its entire life during this phase, but let me say it again: this is what your generation has a chance to break free from. The journalists formerly known as the media can make the break by learning to specialize in a different art: seeing people as a public, empowered to make media themselves."
Rosen again: "The reason I showed you this clip is that it makes vivid for us a great event we are living through today: the breakup of the atomized "mass" audience and a shift in power that goes with it. What would happen today if someone on television did what Howard Beale did? Immediately people who happened to be watching would alert their followers on Twitter."
Rosen again: "The reason I showed you this clip is that it makes vivid for us a great event we are living through today: the breakup of the atomized "mass" audience and a shift in power that goes with it. What would happen today if someone on television did what Howard Beale did? Immediately people who happened to be watching would alert their followers on Twitter."
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