As the venture capitalists begin to press for returns on their Web 2.0 investments, we're beginning to see a shift in the way those nice free online applications behave. Take Diigo, for example. As Jeffrey Thomas explains, "Unfortunately, as I was bookmarking today, I noticed the Diigo capture option was grayed out! I started fiddling around and found out that it is now a premium feature! (Diigo Releases Premium Accounts ) I really liked the capture feature and now it's gone! Great-another one bites the dust!... What I don't like it this bait and switch technique-remember Ning?- that seems to be going on. At this point, I don't trust any free applications." The thing with premium isn't simply that you have to pay money - though there is that. It's that, because more and more things are costing money, you have to pick and choose and consolidate on a few applications, because you can't afford to use dozens like you used to. That may be good for vendors, but it's bad news for consumers.