Stephen Downes

Knowledge, Learning, Community
A new advertising campaign, sponsored by the Canadian music industry and run on the nation's television and radio channels, will seek to dissuade people from downloading free music over the internet. The campaign's theme, 'keep the music coming,' stresses the idea that "by paying for music, artists can create more music and new artists are given a chance to be heard." That would be nice were it not for the listeners' perception that the music industry restricts, rather than encourages, the flow of new music. The Canadian campaign has more of the carrot, and less of the stick, than its counterpart south of the border. But it will still have to deal with issues like reasonable pricing, reasonable access, and reasonable choice - all aspects in which the industry has historically been weak.

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

Copyright 2024
Last Updated: Mar 28, 2024 09:45 a.m.

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