Stephen Downes

eBook vendors might be in for some most unexpected competition - free eBooks. "There are a ton of ebook sources online in a rich variety of formats, all for free (avoid that price-fixing!). And, of course, you can load PDFs on your eReader (Kindle or Nook)." See also this ABCs of eBook conversion. Chris Clark argues eBooks are here to stay. Meanwhile, Kaplan is using the word 'free' to advertise eBooks that will cost money - that's how you drive the free product to the fringes of the search engine results, you see.