I agree things are changing but calling someone a 'networked creator' seems to misstate what's happening. When people create their own content, they're not just content creators - they're not amateur versions of the formerly professional content creators. The task is different; the impact is different. A citizen journalist, for example, is much more likely to be a person taking power into his or her own hands. There's no employer to satisfy, no advertiser needs to consider. Market demographics are not a factor, broad appeal is not even considered. So we shouldn't think of them just as 'networked creators'. They are something much more effective.