What happens in news media is a microcosm os what happens in the wider content industry. So argues Derek Morrison as he examines the use of e-readers, and in particular the iPhone and iPod touch, to read newspapers. While the experience is passable, media companies will need to focus on value and access. A common format (an MP3 of newsreaders) would be nice, as well as an open platform (a PC of newsreaders). "A digital download of a newspaper, magazine, book, journal, audio or video content needs, therefore, to be fast, easy and reasonably (not premium) priced." Related: Ben Werdmuller on the death of newspapers.