The Future of Online Search
Kairosnews,
Feb 06, 2003
Report on a survey that classifies search engine users into five groups: discoverers, viewers, writers, readers and technodoers. The survey reports a surprisingly low success rate overall: only 25 percent of searches yield a usable result. But the most telling comment is this: "People clearly do not want to search - people simply do not wake up in the morning looking forward to searching on Google. People want to get other things done where search is an activity that is required to get there. If people had other more convenient ways of getting there, they would use those methods." For those of you who think that the future of online learning will look like a search portal, read this story, and think again.
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