Good article surveying the essential elements of design. It is worth noting that many of the principles of paper-based design (such as balance, contrast and emphasis) pass over quite successfully to the online world. Though commentators attack the tone of the article ("Why begin the piece with a snide arrogant introduction that condescends to enlighten the unwashed?") it seems to me appropriate: many of the people involved in disciplines like instructional design have little knowledge of or regard for good design principles.
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