Making E-Books Safe for the Toilet
Jimmy Guterman,
Business 2.0,
Nov 15, 2002
If you write newsletters long enough, sooner or later every word in the language will appear in a headline. So today's headline was, in a way, inevitable. It refers, of course, to a long-cited advantage of print magazines: the ability to read them anywhere. And of course a $2000 Tablet PC doesn't really look like a good value when compared to a cheap magazine. Then again, a $500 million airplane doesn't look like a good value when compared to a $500 horse - both will get you to Montreal, which is, of course, the purpose of each. The trick is to take advantage of the extra features of the airplane (I would not, for example, ride a horse across the Atlantic Ocean). Publishers need to add value to ebooks, and they need to understand that people want to do more online than merely read. After all, the internet is first and foremost a communications medium.
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