The 1 Percent Solution?
Vin Crosbie,
ClickZ,
Oct 09, 2002
I linger on the issue of charging for content because so many people believe that there is great money to be made producing online learning content. This story looks at four very popular and respected sites, each of which tried to convince its readers to pay, and each of which saw only one percent actually take the plunge. The conclusion should be clear. "Most [people] won't pay for traditional content shoveled online. A tiny jolt of subscription revenue may temporarily make publishers feel good, but walling content behind paid barriers drives most consumers to competitors."
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