In a recent column Jakob Nielson recommended against outsourcing software design "to countries with cheap labor." This article is a strongly worded response with a simple point: not only are there expert designers elsewhere in the world, "the cultural gap that exists between the US and the rest of the world particularly Asia is much more acute when viewed from the US perspective. People in Asian countries have a much better understanding of the American lifestyle than it is the other way round." And if you need any further convincing, consider that the most usable (and popular) products available in the United States today are made by such companies as Sony and Toyota. Could a similar phenomenon be the in the future for the American software industry?
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