Some interesting bits in this interview with Mitch Ratcliffe, former Chief Content Officer, ON24 and currently, President of Internet/Media Strategies Inc. Note especially the difference between the cost of producing an hour of television news (more than $6000) and an hour of internet video ($600). This will drop even further (another instance of the 2x order of magnitude reduction in the cost of information I frequently allude to). Also note where he comments that one of ON24's big mistakes was demanding exclusivity over content, when all it needed was branding. I am inclined to agree with him that there may be a future in the content industry, but only in cases where the cost of producing content is dramatically reduced (2x order of magnitude) because the corresponding revenues are similarly decreased. Of course, almost nobody in the content industry is ready yet for such a model.
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