9 Ways to Build Your Own Social Network

Mark Hendrickson, TechCrunch, Jul 27, 2007
Commentary by Stephen Downes

The idea of a 'white lable' social network service is that you use them to create your own social networks - the brand of the service fades into the background and it is your name and network that sees the light of day. That's the theory, though in practice it turns out to be hard to get these services to put their own name into the background - a Ning social network always looks like a Ning social network. But it's a good article, quite detailed, and covers the terrain really well. Via Alec Couros.
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