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Ian Delaney, twopointouch, Jan 18, 2007

Discussion of a deal by Technorati to include Technorati links in the press releases issued by P.R. Newswire. "It will apparently allow companies to very swiftly measure the impact of any release because any links to them in the blogosphere will be cataloged automatically." More to the point, it is essentially the treating of P.R. Newswire as though it were a blog. Which means an essential tripling of superfluous adjectives in the blogosphere. P.S. hard not to notice the United Business Media logo that accompanies the story - you can be sure that the press releases will be commented on by a flock of affiliated bloggers.

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