The Value of Online Media
Sam Whitmore,
ExpertPR,
May 03, 2002
Today's prestige publications in academia are still print publications, but if trends in other fields are any indication (and I argue that they are), this could change. Think public relations, as described by this article. Is it better for your press release to cycle through the weblog community, or are you better off getting coverage in the Journal of Whatever. Arguably, the online form has more impact.
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