Discussion of my own e-learning 2.0 paper along with Jay Cross's thoughts on informal learning. The author also draws from Marcia Conner, who adds to the mix the distinction between intentional and unintentional learning. This sets the stage for a discussion of how to manage the outcomes of informal learning. Writes the author, "I am used to thinking about prescribing a blended learning regime that my learners will be asked to follow that at the end of the day, I'm confident will result in knowledge transfer and performance." The problem is, in my thinking, that knowledge doesn't "transfer". That is why there is a distinction to be drawn between writing or speaking with purpose, and being able to control the outcomes. See also What is eLearning 2.0?.