A New Economics for a New Medium
Jul 13, 2001
I follow the online content industry fairly closely in this newsletter because many of the lessons learned in that field are equally applicable to the field of online learning. This article - which is so badly formatted it is almost impossible to read - is a case in point. The author asserts that web site periodicals cannot succeed. Three reasons: 1. New Media's advertising revenue economics are fundamentally different than those of print. 2.People won't pay for content they don't often use even when it's free. 3. And the Web is an inconvenient format for consumers to use. By Vin Crosbie, presentation to NetMedia 2001, London, U.K., July 5, 2001.
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