Content-type: text/html Downes.ca ~ Stephen's Web ~ regional universities and colleges are resorting tocorporate-style advertising

Stephen Downes

Knowledge, Learning, Community
, complete with slick graphics andostensibly catchy slogans, including such gems as "A bettereducation means a better career." What's wrong with that? "I'mnot so much upset about sloganeering as I am about badsloganeering," says George Felton, a professor of marketing atColumbus College of Art and Design who has published critiquesof such campaigns. "The saving grace is that so many of theseslogans are so bad that we know our academics have not becometoo commercially focused."TECHNOLOGY: After n

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: May 15, 2024 9:08 p.m.

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