In the world of ed tech, native ads most often appear as 'guest posts' that serve to disguise the fact that they are content paid for and produced by an advertiser. I get several requests to run guest posts every day, as do I'm sure most other writers and bloggers in the field. It's pretty easy to spot the websites that run the posts, though I'm sure I've been fooled on occasion. After all, the intent is to fool us. I sometimes report on them and where relevant cast doubt on their authorship. To be clear (not that it will stop the inquiries): I do not run guest posts or native advertising ever. Nor do the credible writers in this field. But many commercial publications (including news media) are happy to take them. They should know that they undermine their own credibility. I hope the money is worth it.
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