Netflix's Bandersnatch is an example of the branched scenario format that has been in use in e-learning for a number of years. They've done a very nice job of it, adding some new twists (such as remembering earlier chances to add variability (cereal choices, music choices) in later scenes. On the other hand, a lot of the choices felt forced, as the program kept directing me back to the main storyline. The article says there are five outcomes; maybe, but I would imagine we're all getting more or less the same experience. Anyhow, good article on an interesting experiment.