Quoting Hugh MacLeod, Martin Weller writes, "A social object is something (it can be real or virtual) that facilitate conversation, and thus social interaction (Hugh MacLeod gives a good overview of them). Hugh argues that social networks are built around social objects, not vice versa." I don't agree, not even in the case of Flickr. I continue to assert that these so-called "social objects" - images, videos, and the like - constitute a vocabulary that is used by members of a network. The network is not built 'around' these objects (nor are these objects built 'around' the network).