"I'm a simple man, like you." That's how one of William Shatner's commercial messages begins, and it works because of the audacity of the 'like you' message. The same sort of audacity is present in Google's first newsletter for teachers. "Today, teachers like you are using technology in innovative ways to help students build knowledge." Oh really! responds the teacher. Nice of you to tell us. I think it's nice that Google is helping education, but I think the company would better serve its (and education's) objectives were the flow of information to go the other way.