Text vs. Text vs. Text
David Epstein,
Inside Higher Ed,
Aug 26, 2005
Fascinating look at new entrants into the "lucrative textbook market for Econ 101." The author tosses some big numbers around, then profiles two new economics authors, one (apparently) from each branch of the political spectrum. Note: "Some professors predict that public relations, not content, will determine the success of the two new texts." Yeah, that's a great way to select learning content. Good thing there's nothing really important riding on the outcome.
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