43 Things Amazon Conspiracy

Jason Kottke, kottke.org, Feb 10, 2005
Commentary by Stephen Downes

There was a social networking meme that went around a few weeks ago called '43 Things' - the idea is that you would form online groups dedicated to doing one of the 43 things would would like to do. I thought it was interesting but not really applicable to online learning, so I didn't cover it here. Now I sort of wish I did, but am glad I didn't, because it turns out that the whole thing was a front for Amazon.com. Well. I don't know what to think, except to observe that companies are becoming increasingly sophisticated in their online efforts. And it is becoming increasingly difficult to distinguish between a genuine grassroots movement and a marketing campaign. Meanwhile, I'll classify this story about 43 Things under the heading: funny.
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