Microsoft's Consumer Electronics Endgame
Russell Beattie,
Jan 11, 2005
This is an important article because it paints very clearly where Microsoft is headed with its consumer electronic - and consumer content - strategy. "As consumers get more intwined with Microsoft DRM content, they will start to migrate towards more Microsoft OS devices: set-top boxes, smart phones, video gadgets, etc. Just like in the PC world, Microsoft will sit back and collect royalties on all this software." I would add, as well, that when the migration to 64-bit software comes about, as it will shortly, Microsoft will have its operating system ready and stable and there will be nothing - nothing - available as an alternative. In curling they call that 'the hammer'.
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