It's A Blog World After All
Jena McGregor,
Fast Company,
Mar 23, 2004
Blogs are now solidly mainstream, as this article describing the corporate use of blogs illustrates. Some good description of Robert Scoble's blog, which represents (quite well) the Microsoft view of the world. Of course, the article also contains some pre-meme hype: "Within the first six weeks, 10 projects were turned in early. Having a central repository for information helped--but so did the added scrutiny... [Also] Software maker Macromedia, one of the first companies to adopt blogs for customer service, saved tens of thousands of dollars..." Well, you get the picture. Here's some reality: after the initial sheen wears off, projects will be turned in late and Macromedia will discover there are no more savings to be found. I am as in favour of blogs as anyone, but it's disturbing to see them hitting the hype cycle like this, because the claims in the business press are nowhere near the reality, and yet clueless venture capitalists are going to read this coverage, lose their money, and then blame us.
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