The Columbia Journalism Review is not above writing click-bait headlines, it seems (rememeber when clickbait headlines were the biggest problems in social media?). The idea has merit on first glance: make sure people have read the story before they can comment by asking them simple questions about what the story said. This did reduce the number of comments, but did not keep commenters on track. And critics point out that making it more difficult to engage with the story does not encourage people to engage with the story. When my high school English teacher used the same tactic on me I boycotted a year's worth of content quizzes.
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