The short answer to this is "no". I work in a building full of academics who are not university professors and who are almost invisible on social media in any professional sense. I know hundreds of others in other government, corporate and private research facilities. Their careers are doing just fine. Joshua Kim argues that social media is pretty essential, though. "Alternative academics, lacking many of the traditional disciplinary-based assets that bind traditional academics (journals, conferences, professional organizations etc.), have seemingly adopted social media our medium of communication, collaboration, and exchange." The key word here is seemingly. You can't judge the world by what you see on Twitter. You just can't. Image: University Affairs.
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