'We're designing minds': Industry insider reveals secrets of addictive app trade

Virginia Smart, Tyana Grundig, CBC News, Nov 07, 2017
Commentary by Stephen Downes

This story is interesting on several levels. The first is the surface, where the not-so-secret method is revealed: "It involves three steps: a trigger, an action and a reward. A push notification, such as a message that someone has commented on your Facebook photo, is a trigger; opening the app is the action; and the reward could be a 'like' or a 'share' of a message you posted." OLDaily works on the same model, except it rewards you with insights instead of likes. The second level is the pedagogical, and the question of why educators find influencing people to be so difficult when advertisers do it with ease. And third, with a note of irony, the number of people posting "I just turn off the internet" in the comments following this internet article. I wonder whether they're rewarded with reads.

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