Internet Trends 2017 - CODE Conference
Mary Meeker,
Kleiner Perkins,
Jun 01, 2017
Mary Meeker is back with her influential report documenting the latest internet trends (355 page PDF). This year's take: overall internet use growth is strong, but the rate of mobile internet use growth is leveling off. Advertising is growing (and increasingly measurable). Search and advertising go hand-in-hand, and following trends in user-generated content (UGC) a lot of search in the future will be image-driven. The ads themselves are becoming targeted storefronts, leading to a new type of store: the subscription store.
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