People Don’t Want Something Truly New, They Want the Familiar Done Differently.

Nir Eyal, StartupGrind, Medium, Apr 25, 2017
Commentary by Stephen Downes
files/images/virtual_credit_cards.jpg

This is a familiar argument: "the graphical user interface, a milestone in the popularization of the personal computer, used familiar visual metaphors like folders, notepads, windows, and trash cans to appeal to mainstream users." Just so, we had the electric icebox and the horseless carriage. This post introduces the idea with a nifty example (the California roll) and a new product ("the rebranded Apple Wallet helps users feel comfortable with the technology by making payment options look just like mini credit cards").

Views: 0 today, 646 total (since January 1, 2017).[Direct Link]
Creative Commons License. gRSShopper

Copyright 2015 Stephen Downes ~ Contact: stephen@downes.ca
This page generated by gRSShopper.
Last Updated: Dec 12, 2017 09:19 a.m.