What we’ve learned about VR ads after 100 millions impressions for brands

Brad Phaisan, ReadWrite, Mar 10, 2017
Commentary by Stephen Downes

It's hard to believe that virtual reality (VR) has already served 100 million advertisements, but there you have it. What have advertisers learned? Probably a lot more than this article tells us. But we do learn that "All data suggests that VR experiences gain higher attention from audiences. With higher engagement from audiences, brands can ensure that their message is delivered more effectively."

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