The Big Shift in Platform Business Models

John Hagel, Edge Perspectives with John Hagel, Jan 19, 2017
Commentary by Stephen Downes
files/images/Three-common-platform-types.jpg

Normally when we think of platforms we think of news or social media, but education too has drifted into the platform model and is influenced by the shifting business models. First, says John Hagel, the platform model will shift to a customer-pay model, since trust is required in order to collect the data to support learning, and unless the customer pays, the loyalties of the platform owner lie elsewhere (with advertisers, say). A flat fee for access is the typical model (think Netflix) but additional schemes may focus on usage time, impact and results, or other metrics. A lot of this is drawn from an earlier article. The business model will also require increasing value to subscribers, for example, the trusted advisor business model. I think the error in this model is in the presumption that customer payments buy loyalty and trust. We pay for our cable and phone service, but nobody thinks providers serve the interests of the consumers. I think we need to look beyond the subscriber model to platform ownership. Only when it's our platform will we trust it. Image, John Hagel on Deloitte in 2015

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