Medium's pivot catches publishing partners by surprise

Peter Sterne, Kelsey Sutton, PoliticoMedia, Jan 05, 2017
Commentary by Stephen Downes
files/images/Evan_Williams.jpg

Medium is one of the better content sources out there; I follow a number of their publications. It has had a variety of business models over the years, most recently being a traditional ad-revenue system. But yesterday co-founder Evan Williams Evan Williams announced that Medium is getting out of the advertising business. "It’s clear that the broken system is ad-driven media on the internet," he wrote. "It simply doesn’t serve people. In fact, it’s not designed to." So what next? I assume they have a plan, but it wasn't part of the announcement. It's "a new model for writers and creators to be rewarded, based on the value they’re creating for people." But I will be curious to see the direction they follow. Photo: Christopher Michel

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