Canada's ad industry cracking down on paid endorsements on social media

Peter Nowak, CBC News, Aug 30, 2016
Commentary by Stephen Downes
files/images/celebrity-endorsement-kylie-jenner.jpg

Not that I expect any major change, but it would be interesting to see all education and technology pundits declare their sponsorships and affiliations. "The new rules, expected to be implemented by early 2017, will require such individuals to disclose whether they've received payment — either in the form of cash, free products or other considerations — in exchange for the mention. Bloggers will need to include statements within their posts or videos while users of social media platforms such as Twitter, Instagram and Snapchat will have to include hashtags such as #sponsored, #spon or #ad."

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