This is a terrific presentation on how mobile technology integrates with Saudi youth culture (112 page PDF) prepared for Saudi Telecom Company (STC) ahead of the launch of their new service Jawwy this year. It's interesting because Saudi Arabia is an edge case - no society is quite like it, and many of the traits of other countries are either taken to extremes or rejected outright. What we see is that for Saudi youth - women in particular - the smartphone is an essential social tool. But this isn't a blanket endorsement of everything mobile - Facebook and BBM, for example, stand out as not useful in contemporary culture. And the phone isn't simply used to avoid or work around the limitations of Saudi society, it is often used to help use comply with and work with them (thing of things like calendar converters or taxi apps).
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