LinkedIn Just Made a Savvy Business Move and Nobody Noticed

John Nemo, Inc., May 09, 2016
Commentary by Stephen Downes
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LinkedIn has been moving in this direction for several years, and as the Inc. article notes, "Modeled after popular 'freelancer-for-hire' sites such as Fiverr and Upwork, LinkedIn's ProFinder matches customers looking for a specific type of product or service with a qualified professional." It gives rise to a new type of business model on the other end: a commercial entity with few full-time staff employing dozens of professionals on a contract basis. Ah, but here's the rub: what is to prevent a race to the bottom as individual contractors compete against each other?

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