It is again worth noting that what happens in news and media usually happens in education a few years later. Both have had their online platform moment, their Napster moment, their open content moment and their syndication moment. Traditional news media are now entering what might be the end-game. "From 2016, publishers will increasingly need to justify why they need a website at all (and not just code it for Google AMP). To do that, they will need to move beyond content and towards products and services, just as they already do when considering an app, an email newsletter or, now, a bot." This has always been the play. And it has always been resisted by the 'content' industries.
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