New Guide: How To Engage Your Supporters with Social Listening

Beth Kanter, Beth’s Blog, Apr 22, 2016
Commentary by Stephen Downes

I can't say I'm a great social listener. But if I were interested in promotion rather than, say, design or discovery, I would want to focus a lot more on it. "Social media listening (or social media monitoring) is the practice of paying close attention to digital channels when conversations relevant to your cause are being discussed. Whether the debate surrounds a keyword, organization or issue, understanding the dialogue can help you engage the people driving the conversation."

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