How to Build an Engaged Event Community

DoubleDutch, Apr 13, 2016
Commentary by Stephen Downes

Relatively light (11 page PDF) but generally useful guide on the use of social media to support an event. The publishers produce event apps, so they have an interest in this, but it doesn't appear until the last page. And they capture the pain point nicely: "56% of marketers still list the ‘inability to tie engagement to business outcomes’ as the largest pain point of measuring social media ROI." I agree. It was really difficult for me to match a particular event to the launch of a particular project. How then do I justify them to my managers?

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