Why IBM is buying Ustream: Cloud, marketing, analytics

Larry Dignan, ZD Net, Jan 21, 2016
Commentary by Stephen Downes

I don't usually cover acquisition stories, but because live streaming is so central to education, and because options are so limited, I felt this acquisition should be noted. It's fairly easy to see why IBM would be interested in UStream. I was a bit surprised, though, to find UStream valued so lightly - though I guess a lot of people did what I did, and opted for Google Hangout On Air instead, even though it is flakey and fickle, because UStream always seemed to have bandwidth issues. UStream, though will make a good acquisition if IBM wants to look at learning more deeply. "UStream has tools that enable marketers to collect and automate leads and manage broadcasts. UStream also has an internal communications version called Align as well as live video streaming at scale." Of course, not everyone thinks acquisitions like this can help IBM.

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