The truth about “1 Like = 1 Prayer” posts on Facebook

Craig Charles, Techexplained, Jan 17, 2016
Commentary by Stephen Downes

A question I've received a lot recently revolves around why I want a distributed network rather than a centralized system like Facebook or Twitter. To me, the answer is very clear: systems that depend on mass, like Facebook (or Twitter, or Google search, or presidential elections) are systems where group affinity is manipulated for private wealth and gain. A classic example of this is the prototypical Facebook 'like and share' campaign. The people who distribute these care nothing about whether you want to save the whales, campaign against corruption, or promote gun rights. What they care about is accumulating a huge number of ;likes and shares' around a page, which they can then monetize. The next time you click 'like' on a Facebook meme, think about that.

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