Turning self-assessments into powerful engagement tools

Sarah Beckett, HRSG, Jul 17, 2015
Commentary by Stephen Downes

I'm sure most Facebook users remember the appeal of the spate of Buzzfeed quizzes that made the rounds last year. The Facebook algorithm has since moved on to promoting other branded content, but it remains true that quizzes - especially quizzes about oneself - remain an excellent way to engage readers. And this is the basis for this post.

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