Mary Meeker released her annual Internet Trends report yesterday. As usual, it's a daunting 198 page slide presentation. Ad Age has a nice summary of the nine most important slides:
- Tech is well-entrenched at the consumer level, but "government, health care, and education have the longest way to go"
- Desktop traffic peaked in 2011; all the growth is mobile. And the video boom hasn't slowed.
- Advertisers are overspending on print, leaving $25 billion room for growth in mobile
- "Six of the top 10 mobile apps globally are messaging apps... messaging apps could evolve into the central hubs for communications"
- Millennials are looking for meaningful work and a sense of accomplishment, and managers aren't offering it
- The U.S. is the top market for drones, but other countries have more drone-friendly regulations
- E-commerce continues to grow, leaving physical retail in continuing jeopardy
- "India's Internet penetration in 2014 was where China was in 2008, and the U.S. in 1996." So the Indian boom is nearly upon us.
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