The Internet Is a Zoo: The Ideal Length of Everything Online

Mark Uzunian, SumAll, Dec 19, 2014
Commentary by Stephen Downes
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I don't link to infographics. That's one key message I want people to take from this post. So please don't send me infographics to link to. Having said that, this post is a link to an infographic, because this one actually occupied my attention for a couple of minutes, and presented some useful information that appears to be data-backed (you'll have to scroll down past the advertorial content (which is why I don't link to infographics)). So what is it? Basically, it lists the 'ideal' length for everything from tweets to Facebook messages to blog posts. The numbers feel right to me (which is how I evaluate even the most carefully researched data). P.S. if you're going to do infographics, the least you could do is animate them, as Eleanor Lutz does with her beautiful images.

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