Online Upstart’s Goal: MOOC Lectures That Go Viral

Avi Wolfman-Arent, Observatoire de Paris, Jun 30, 2014
Commentary by Stephen Downes

I'm not sure how exactly a company that professionally produces five-minute 'educational videos' with the intent of making them go viral qualifies as "upstart" but I guess in some world anything that is not traditional is an upstart. And ooo, radical: "The course is also piloting a call-and-response model where user response drives content: Mr. Boudreaux will add new videos based on the most common questions he receives from students."

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