Experimental evidence of massive-scale emotional contagion through social networks

Adam D. I. Kramera, Jamie E. Guillory, Jeffrey T. Hancock, Lbertas Academica, Jun 28, 2014
Commentary by Stephen Downes

To borrow from an old quote, it renders quaint normal concerns about research ethics. Facebook is performing experiments to manipulate users' emptions. From the paper:  "We show, via a massive (N = 689,003) experiment on Facebook, that emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness." Via William Hughes.

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