Ben Werdmuller may have a startup invested in the concept, but his view of an indieweb is sound and something I support (see also, "domain of one's own"). "The idea is simple: instead of everyone giving all their information to a site like Facebook, they keep it themselves, but still get to communicate easily using all of the great user experience discoveries we've made. You can still share selfies, make friends, listen to music together and share links, but now you do it in a space that's really yours, and that you get to have more control over."
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