Interetsing article about the appropriation of terms like 'MOOC' and '2.0' to support marketing. The author concludes "MOOCs have been sold not only as an agent to democratize education, but also as a necessity because the real crisis is about employment and not learning." But also, this is worth noting: "in reality the MOOC as a learning system has underperformed traditional models and shows no large-scale cost benefit to education providers. At this point, the MOOC as an instrument is a failure. However, the MOOC as a landscape-altering educational phenomenon is a fascinating success, in large part due to shifting the definition of education away from its historical roots to a skills-based, instrumentally-defined exercise."
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