Yahoo Ditches “Do Not Track”: Lack Of Standards Said Too Confusing

Marketing Land, pixelatedpete:bnab, May 02, 2014
Commentary by Stephen Downes

So what we have here is a group of companies (Google, Facebook, Yahoo) creating standards confusion, and then using standards confusion as a reason not to implement a customer-friendly feature. I personally disable tracking at the browser level with a Firefox extension (I know a lot of people use Chrome - but do you really think it's wise to use a browser provided by an advertising company?) and specifically one called DoNotTrackMe (there may be better out there) such as TrackerBlock (which also blocks tracking) or TrackMeNot (which doesn't block, but instead sends out false information).

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